We are all aware that SEO is a different industry than it was a decade ago, or even just a year or so ago. The Internet has become increasingly competitive—more and more businesses are competing for the same space, the…
About this time last year we committed ourselves to remodeling our office space – a project that was both exciting and a bit overwhelming at the same time. It wasn't that our old space was that bad, but to put…
The Online Activity Planner is a new feature that we developed in concert with a couple of our vacation rental clients that expressed an interest in enhancing the user experience and adding more value to their websites. The online activities…
I am sure that many of you (me included) are big fans of Seth Godin. His blog is looked at by many marketers and business people as a guide for making those hard and timely decisions. Our Director of Sales…
It's difficult to make large capital investments in your website when rentals are down, but it's always possible to invest in incremental improvements that will buoy the bottom line and increase conversions. But where should you invest? Try asking your…
To celebrate Earth Day 2009, we unveiled the latest phase of our Blue Tent Green initiative: Computer Recycling. It goes without saying how harmful computer components containing hazardous materials such as lead, mercury and chromium can be to our environment…
True story: Client calls BTM World Headquarters first thing Monday morning and states that over the weekend his company’s email and website suddenly went down! He called the company who hosted his website, email and domain name and the company…
Google Apps brings simple, powerful communication and collaboration tools to organizations. With Google Apps, users can use applications such as Gmail™ webmail service, Google Calendar™ calendaring service, Google Docs™ program, Google Sites™ web application, Google Talk™ instant messaging service, and…
“They know the price of everything and the value of nothing.” - Oscar Wilde When you consider the price versus the value of your internet marketing initiatives – which is more important? The price is the most obvious thing to analyze first. Can I afford…
Google Apps can provide an intriguing replacement for Microsoft Exchange server. Not only can you host your domain name, but all of your email will be stored off-site in Google's redundant facilities unsusceptible to outages with your local ISP. Google…
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