Team Bluetent, Author at bluetent

[Webinar Recording] Is Your Website Up to Par?

Do you ever wonder if your website is as effective as it should be? Are you generating the most direct online revenue you can with your site? Do you know how to gauge its performance? Are you able to easily…

Team BluetentJuly 14, 2017

Email

Be an Inbox Beacon: Lead Guests Back to Your Brand with Email

In the sea of distribution, be the beacon that leads guests to book direct. Recently, the vacation rental industry has experienced significant operational changes. At Bluetent, we have heard valid concerns from many professional managers about the future of their…

Team BluetentJuly 7, 2017

Digital Advertising Strategy

Why Do You Need A PPC Brand Campaign?

Inevitably, clients will ask why we run digital advertising campaigns using brand keywords. Why should you pay for clicks if someone already knows about your business and is Googling your company or product name? Won’t people find you anyway and…

Team BluetentJune 29, 2017

Digital Advertising Strategy

Doing Remarketing the Right Way

Retargeting (otherwise referred to as Remarketing) has been a very popular topic among Bluetent’s clients lately, and I was happy to see the same interest in the industry as a whole at the PPC Hero Conference (the largest Digital Advertising…

Team BluetentJune 16, 2017

Strategy

Be Wise and Optimize!

We all know how powerful images and rich media are for travel and hospitality marketing. Website visitors should emotionally connect with your brand and stay there long enough to book their reservation. Compelling imagery creates an experience for the travelers…

Team BluetentMay 31, 2017

Strategy

[Infographic] Debunking the Myth: Airbnb is for Backpackers and Partiers

Airbnb is often believed to serve only partiers, backpackers, and budget-conscious couch surfers, but the truth is, they have captured the interest and loyalty of tech-savvy travelers through an easy interface, authentic experiences, and affordable lodging. With more than 60% of…

Team BluetentMay 31, 2017

Strategy

Press Release: Bluetent Launches All Products and Services in Australia

Summary: Bluetent, a premier digital marketing agency for holiday rentals and hospitality providers, launches their leading eCommerce platform, Rezfusion, in Australia. Carbondale, CO (April 27, 2017) - Bluetent, a premier digital agency for the vacation rental industry in North…

Team BluetentApril 28, 2017

Strategy

In Celebration of Earth Day, Bluetent Cuts Trail – Part I

On Monday, April 17, our team spent a sunny and warm afternoon cutting trail at a local recreational area for hiking and mountain biking. With the help of Roaring Fork Outdoor Volunteers, 18 members of our team climbed for about…

Team BluetentApril 21, 2017

Strategy Webinars

[Webinar Recording] Inspire Travelers to Book with Captivating Content

In this webinar, we focused on the importance of creating compelling content on your website and for marketing collateral. Andy Gaylord, one of our Digital Account Managers, and Roy Coats, one of our Creative Marketing Specialists, took a deeper look…

Team BluetentApril 19, 2017

Strategy

Airbnb is Laying the Groundwork for Resort Regions: Become A Leader In Your Market.

Since inception, Airbnb has primarily excelled in urban and metropolitan markets. However, over the past year or so, this online travel pioneer has applied significant resources to expanding in resort destinations as well. This shift provides an incredible opportunity for…

Team BluetentMarch 30, 2017