Facebook’s Partner Categories Facebook added an array of new targeting options, which are accessible in Facebook’s Power Editor as Partner Categories. The name-giving “partners” are Acxiom, Datalogix and Epsilon. The (cost-free) use of their databases allows Facebook advertisers to strategically…

Targeting Facebook ads just got more powerful. The latest updates give advertisers access to three of Facebook's data partners: Acxiom, Datalogix and Epsilon. It is now possible to target ads to people based on specific criteria, including lifestyle factors, purchase…

Facebook Allows Call-To Action On Cover Photos The news is short and sweet: Facebook silently changed their cover photo policy. A call-to-action (CTA) such as “Like our page,” “Download a free sample,” or the ever-subtle "Buy Now" are now allowed…

Facebook: Major Re-Design Facebook is starting to roll out some big changes these days, mostly in the design and functionality of the newsfeed. Shared photos, for example, will soon be much bigger. The images attached to articles or shared from…

Markerly Improves Social Sharing Markerly is a social sharing system that you can add on to your website. It enables site visitors to share small pieces of content, instead of the whole page. Marking text, for example, will make sharing…