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Content Email Strategy

Build goodwill — and your brand — on World Compliment Day

What is World Compliment Day? Compliment Day was originated in the Netherlands in the early 2000s by Hans Poortvliet. The success of Compliment Day in his home country made him decide to take the feel-good initiative worldwide and make March…

Jordan DanielsFebruary 23, 2022

Content Strategy Websites

Why your vacation rental website needs a blog

We know that keeping a blog for your vacation rental business can seem tedious. Maybe you think you don’t have the time to commit keeping it updated? Or are unsure of its return on investment? Whatever your reason might be, we’re here to tell you that a blog is a crucial to the success of…

Jordan DanielsApril 12, 2021

Content Digital Advertising Distribution SEO | Inbound Marketing Strategy

[White paper] The Google Trifecta

Ned Lucks, Chief Technology Officer at Bluetent, likes to say, “If you’re not on the first page of the internet, you’re not on the internet.” He’s right. With modern travelers becoming increasingly internet savvy — and accustomed to finding accurate…

Jordan DanielsFebruary 22, 2021

Content Digital Advertising Email SEO | Inbound Marketing Strategy

Building from the ground up: crafting a successful digital marketing plan

Sorting out all of the elements that make up a successful digital marketing plan can seem pretty overwhelming. To shed some light on this complicated subject, it might help if we compare crafting a digital marketing plan to constructing a real-life structure of bricks and mortar. Understanding the basics:…

Jordan DanielsOctober 28, 2020

Content COVID-19 Email Strategy

Flexcations: Make the most of 2020’s latest travel trend

You've probably heard the latest trendy term in vacation rental industry: flexcation. With the ability to work and learn remotely, many travelers and their families are opting to combine work and play by traveling when they would normally have to be home – turning their vacations into “flexcations.” This year, with…

Jordan DanielsAugust 25, 2020

Content SEO | Inbound Marketing Strategy Websites

Turn your direct booking website into a revenue-generating powerhouse

If you build it, they will come. That strategy might work in some arenas, but not when it comes to the success of a direct booking website. Your website is an engine for revenue generation and every engine needs fuel:…

Jordan DanielsJuly 29, 2020

Content COVID-19 Digital Advertising Email SEO | Inbound Marketing Strategy

[WEBINAR] Turning the rebound into a slam dunk

For June's Inside the Tent webinar series, we invited vacation rental professionals to take a peek inside the tent and experience just one of the many perks of being a Bluetent Insider. For this month's edition, we sat down…

Team BluetentJune 4, 2020

Content COVID-19 Digital Advertising Email SEO | Inbound Marketing

Preparing for the rebound: tips for succeeding in a post-pandemic travel world

Things are looking up! Our data shows an increase in bookings per day and while not every market is fully open yet, it’s only a matter of time. Now more than ever, it’s important to prepare your business for this rebound: learn how to address the new traveler persona. Who is this…

Jordan DanielsMay 21, 2020

Content COVID-19 Strategy Websites

Create a Custom Landing Page with Rentals for Social Distance

Although shelter at home is ending, social distancing will be a reality for the foreseeable future – giving vacation rental companies a unique edge over all other hospitality options. Now, it’s up to the vacation rental industry to showcase why vacation rentals can be the preferred choice for travelers looking to…

Jordan DanielsApril 6, 2020

Content COVID-19 Digital Advertising Strategy

To Post or Not to Post – Navigating Social Media Waters

Insider tips from Bluetent’s Social Media Specialist, Sarah Wilson. With social media usage up over 50%, now is the time to leverage your platforms through both paid and organic content. Social media is an easy way to communicate with your past guests and…

Team BluetentApril 2, 2020