Strategy Archives - Page 12 of 35

Content COVID-19 Digital Advertising Strategy

To Post or Not to Post – Navigating Social Media Waters

Insider tips from Bluetent’s Social Media Specialist, Sarah Wilson. With social media usage up over 50%, now is the time to leverage your platforms through both paid and organic content. Social media is an easy way to communicate with your past guests and…

Team BluetentApril 2, 2020

COVID-19 Distribution Strategy

Tips for Rezfusion Boost™: Set yourself up for summertime success

We firmly believe that the economic climate is going to bounce back for the summer season and that, by the summer, people will be itching to travel again. As one Bluetent Insider shared last week, “people will always break open their piggy banks for a vacation.” We’ve seen promising statistics –…

Team BluetentApril 1, 2020

COVID-19 Digital Advertising Email News Strategy

How to stay nimble through the coronavirus pandemic

With the current implications surrounding the coronavirus pandemic changing daily, even hourly, marketing your vacation rental business is more important than ever. Now is the time to take a closer look at your initiatives and strategies, adjusting where needed, to set your company up for…

Brynn FlahertyMarch 19, 2020

Distribution Strategy

Bluetent named Preferred Partner of Airbnb and Premier Partner for Booking.com in 2020

Bluetent’s Rezfusion Boost™ — a channel management tool that allows property managers to maintain full control of their branding and pricing — solidifies its spot as the industry-leading channel management solution.Bluetent, the leading provider of innovative technology and strategies to…

Jordan DanielsMarch 16, 2020

COVID-19 Strategy

Run a healthy vacation rental business during the coronavirus pandemic

The Novel Coronavirus (COVID-19) is impacting the travel industry around the world. Public health is the top priority as we try to slow the spread of this new virus. As people’s behavior changes drastically in the coming months, vacation rental managers must carefully consider ways to stay the course and keep their businesses healthy. We’re here to help. Over the past…

Brynn FlahertyMarch 15, 2020

Strategy

PARTNER SPOTLIGHT: Rental Guardian

In times of uncertainty such as this, potential travelers are more hesitant to click "book now." An easy way to offer guests peace of mind is through travel insurance. Bluetent's partner spotlight features Rental Guardian, an industry-leading company, offering the…

Team BluetentMarch 14, 2020

Distribution Strategy

Insider Tips: Getting the most out of your channel manager

Are you using Rezfusion Boost™ — Bluetent’s best in class channel management solution — to connect to Airbnb and Booking.com? Interested in getting the most out of the platform and optimizing your listings? Check out these tips for insider success. Log in into…

Team BluetentFebruary 24, 2020

Content Email Strategy

How to Get Potential Travelers to #BookDirect

In an industry that’s constantly changing and becoming more and more competitive, it’s increasingly difficult for vacation rental professionals to get direct bookings. That’s why, in honor of #BookDirectDay, Team Bluetent is sharing insights designed to help your business get…

Jordan DanielsFebruary 4, 2020

Distribution Strategy

How Much Does It Really Cost to Get a Direct Booking?

73% of vacation rental bookings are made through online travel agencies (OTAs). With numbers like that, listing on OTAs is a critical piece to a successful and well-rounded marketing strategy. At first glance, bookings made through OTAs may seem…

Jordan DanielsJanuary 28, 2020

Strategy

The 5 Top Performing Emails of 2019

Last year, Bluetent created and sent more than 50 million emails on behalf of our clients. With numbers like that, our email marketing team has plenty of advice to give on the best emails to send — and with stats…

Team BluetentJanuary 28, 2020