Strategy

Email continues to be the most powerful marketing channel yielding the highest ROI - this is particularly true for the travel industry. However, the landscape has changed and evolved as travelers become increasingly savvy and the once traditional, monthly "batch…

All of the best practices we've established here in the email department have been the result of testing, so we strongly encourage self-service clients to dive in and start testing their campaigns. A/B testing is essential to discovering what works with…

Sometimes you're only as good as your tools. When creating effective email campaigns, there are many free tools at your disposal to create the best possible images, messages, and designs, and you can set yourself apart from your competitors by…

One of our long-time clients, Hilton Head Rentals and Golf, took on the challenge of segmentation this March and are a great example of the rewards achievable from sending targeted emails. Over the course of a 5-month period, Hilton Head…