Strategy

All of the best practices we've established here in the email department have been the result of testing, so we strongly encourage self-service clients to dive in and start testing their campaigns. A/B testing is essential to discovering what works with…

Sometimes you're only as good as your tools. When creating effective email campaigns, there are many free tools at your disposal to create the best possible images, messages, and designs, and you can set yourself apart from your competitors by…

One of our long-time clients, Hilton Head Rentals and Golf, took on the challenge of segmentation this March and are a great example of the rewards achievable from sending targeted emails. Over the course of a 5-month period, Hilton Head…

Bluetent's email department recently transitioned to a new email software that allows both our project managers and clients to create campaigns better, faster, and easier. As the number of our self-service clients grows, we thought it was high time to share…