Blog - Page 25 of 50

Excellent Vacation Homes Soars to the Top of Google

Excellent Vacation Homes is a family owned property management company based in Orlando, near Florida’s famous resorts and theme parks. They manage 27 properties in one of the most competitive vacation rental markets in the United States. Yet, with Bluetent’s…

Team BluetentMarch 21, 2018

Digital Advertising SEO | Inbound Marketing Strategy

What’s New in Search – Feb ’18

February brought a few new features and updates to the search world, including enhancements to Google Flights, a Not Secure update coming to Chrome, and the release of a new Impact Calculator related to pagespeed. Never a dull moment when…

Brynn FlahertyMarch 8, 2018

Strategy

Bluetent’s Trail Tip Recap – February 2018

Discover tactics to tackle your digital marketing strategy with weekly "Trail Tips" posted to our social channels every Thursday. In case you missed it, here's a summary of the tips from February. https://www.vimeo.com/258707659 Trail Tip: Enable Q &…

Team BluetentMarch 6, 2018

Distribution Strategy Websites

Suite Paradise Becomes an Airbnb Powerhouse

Suite Paradise is a vacation rental company in Poipu Beach in Kauai, HI and “paradise” is directly tied to their commitment to customer satisfaction and excellent lodging. Over half of Suite Paradise guests are returning visitors, which is why they…

Team BluetentFebruary 23, 2018

Strategy

What’s New in Search – Jan ’18

It’s a new year, and there have already been plenty of changes in the world of search. From the new Google Search Console, to continuous updates in Google Analytics, and a few small changes in Google My Business, the search…

Brynn FlahertyFebruary 5, 2018

Strategy

Bluetent’s Trail Tips – January 2018

Every Thursday on our social channels, we post tools and methods for you to optimize your digital marketing strategy. In case you missed the weekly posts, here are the highlights of the “Trail Tips” from January. https://vimeo.com/253831266 Trail Tip:…

Team BluetentFebruary 2, 2018

Strategy Webinars

[Webinar Recording] Introduction to Dynamic Pricing + Yield Management

During this interactive discussion, Kam Bain, Director of Operations at Beyond Pricing and Peter Scott, President of Bluetent, provided an overview of the different data sources managers can use to make pricing decisions. Factors that contribute to these decisions include…

Team BluetentFebruary 1, 2018

Strategy Websites

[White Paper] Is Your Website Up to Par?

Your website is often the first point of contact before a user books their vacation or engages with your brand. With that in mind, you could be missing out on revenue, so it is important to recognize when it is…

Team BluetentJanuary 31, 2018

Strategy

Trail Tip Thursday: Break the Rule

Announcing “Trail Tip Thursday” from the Bluetent team. Every week, we will provide one technique to help you navigate your digital marketing more efficiently. Today's Trail Tip: Break the Rule Recently, Google announced that longer meta descriptions, also…

Team BluetentJanuary 11, 2018

Digital Advertising SEO | Inbound Marketing Strategy

[White Paper] Turn One-Time Leads into Lifelong Guests

It’s no secret that the vacation rental industry is growing exponentially with more corporate entities entering the ring, mergers and acquisitions taking place both regionally and nationally, and the number of OTAs expanding significantly. This growth can pose complex challenges…

Team BluetentJanuary 10, 2018