SEO | Inbound Marketing Archives - Page 2 of 7

Owner Acquisition SEO | Inbound Marketing Strategy

Why your Google My Business listing matters

Take advantage of three easy ways to show up online Google My Business (which used to be known as Google Local and Google Places) is the platform that powers Google's business listings. Your Google My Business listing gives your brand…

Team BluetentFebruary 23, 2022

Content Digital Advertising Distribution SEO | Inbound Marketing Strategy

[White paper] The Google Trifecta

Ned Lucks, Chief Technology Officer at Bluetent, likes to say, “If you’re not on the first page of the internet, you’re not on the internet.” He’s right. With modern travelers becoming increasingly internet savvy — and accustomed to finding accurate…

Jordan DanielsFebruary 22, 2021

SEO | Inbound Marketing Strategy

Why marketing to guests during the pandemic is essential

Well, it looks like the vaccine is on its way and there just might finally be some light at the end of this pandemic tunnel. While the full recovery timing might not be certain, one thing is – the way…

Team BluetentJanuary 7, 2021

Content Digital Advertising Email SEO | Inbound Marketing Strategy

Building from the ground up: crafting a successful digital marketing plan

Sorting out all of the elements that make up a successful digital marketing plan can seem pretty overwhelming. To shed some light on this complicated subject, it might help if we compare crafting a digital marketing plan to constructing a real-life structure of bricks and mortar. Understanding the basics:…

Jordan DanielsOctober 28, 2020

Content SEO | Inbound Marketing Strategy Websites

Turn your direct booking website into a revenue-generating powerhouse

If you build it, they will come. That strategy might work in some arenas, but not when it comes to the success of a direct booking website. Your website is an engine for revenue generation and every engine needs fuel:…

Jordan DanielsJuly 29, 2020

Content COVID-19 Digital Advertising Email SEO | Inbound Marketing Strategy

[WEBINAR] Turning the rebound into a slam dunk

For June's Inside the Tent webinar series, we invited vacation rental professionals to take a peek inside the tent and experience just one of the many perks of being a Bluetent Insider. For this month's edition, we sat down…

Team BluetentJune 4, 2020

Content COVID-19 Digital Advertising Email SEO | Inbound Marketing

Preparing for the rebound: tips for succeeding in a post-pandemic travel world

Things are looking up! Our data shows an increase in bookings per day and while not every market is fully open yet, it’s only a matter of time. Now more than ever, it’s important to prepare your business for this rebound: learn how to address the new traveler persona. Who is this…

Jordan DanielsMay 21, 2020

Content Digital Advertising SEO | Inbound Marketing Strategy

Tips for Creating a Goal-driven Annual Digital Marketing Plan

Digital marketing should, without a doubt, be part of your overall marketing plan for 2020. However, deciding which digital marketing strategies best match your business goals can be daunting – especially with the new year right around the corner. Answering…

Jordan DanielsDecember 9, 2019

Distribution SEO | Inbound Marketing Strategy

Why Linking Off to a Booking Engine Subdomain is Hurting Your Business

When choosing a booking engine for your website, keep in mind that many of the booking engines available in our industry will be built on a subdomain, meaning that users are taken to a different website to complete their booking.…

Team BluetentOctober 11, 2019

Digital Advertising SEO | Inbound Marketing

[White paper] 7 SEO Best Practices

Do you want your vacation rental brand to stay relevant online? If so, then Search Engine Optimization (SEO) is critical to your success. For many of our clients, 50% of their website traffic comes directly from search engines. With that…

Team BluetentJune 11, 2019