SEO | Inbound Marketing Archives - Page 5 of 7

Digital Advertising SEO | Inbound Marketing

Penguin 3.0 Release Underwhelms

It was a cloudy Wednesday. My heartbeat quickened as I opened up SEMRush. The fears instilled in me by Penguin 2.0 were lingering in my head. A tear rolled down my cheek for no apparent reason. As I typed in…

Team BluetentOctober 24, 2014

SEO | Inbound Marketing Strategy Websites

Leverage your Travel Website with Big Data

Big data certainly offers an incredible opportunity for the travel industry. But we also know that it is not easy to collect, analyze, and glean actionable insights from, especially with so many disparate sources. The amount of data we collect…

Team BluetentOctober 23, 2014

SEO | Inbound Marketing

Roundup from SearchLove SanDiego 2014

A few search strategists from Bluetent were lucky enough to hop a plane to San Diego earlier this month and attend Distilled’s SearchLove Conference. 2 days, 16 speakers, and plenty of industry discussions later, we returned to Colorado with a…

Brynn FlahertySeptember 28, 2014

SEO | Inbound Marketing Strategy

How Website Call Conversions Can Close the Loop on Phone Calls

At the end of August, Google Adwords released a free new tool that has created quite a bit of buzz around the office: Website Call Conversions. With website call conversions, a Google forwarding number is used to track phone calls…

Brynn FlahertySeptember 23, 2014

SEO | Inbound Marketing Strategy Websites

Travel Websites: Longer Engagement means more bookings!

Every vacation rental business wants to turn more website visitors into guests, and there are many aspects of on-site optimization that contribute to this goal. In a recent study on 14 of our clients’ vacation rental websites, Bluetent focused on…

Team BluetentSeptember 23, 2014

SEO | Inbound Marketing

Changes in Google Analytics: A Recap of the 2014 GA Summit

As a certified Google Analytics Partner, Bluetent receives an invitation to the official Google Analytics conferences each year. I had the privilege to attend my first GA conference, the 2014 Google Analytics Summit in downtown San Francisco at the end…

Team BluetentJune 23, 2014

SEO | Inbound Marketing

Google Link Penalties: The Steps Towards Recovery

Businesses everywhere are getting hammered by the sanctions that Google is handing out regarding bad inbound links. These links come in all shapes and sizes and are the bane of business owners everywhere for several months following the Penguin 2.1 update. Businesses…

Team BluetentDecember 27, 2013

SEO | Inbound Marketing

2013 Google Analytics Certified Partners Summit

The 2013 Google Analytics Summit was big. Certified Partners from all over the world were invited to Silicon Valley’s Computer History Museum for an opportunity to drill down into the current and future state of the Google Analytics toolset. Access Empower…

Team BluetentOctober 4, 2013

SEO | Inbound Marketing

‘Top Sites’ Issue: Why Safari Users are Destroying the Planet

The following is my opinion only and is not representative of Blue Tent, as we support all browsers. Also, I was requested to tone down the harshness of this article, so I've smothered it with random pictures of bunnies. …

Team BluetentJuly 31, 2013

SEO | Inbound Marketing

MozCon 2013 Recap – The Evolution of SEO

MozCon 2013 is over, and we’re trying desperately to recover from the excruciating pain. Between the world-class speakers, the luxurious rooms and the joy of getting to experience Seattle in the summer, it almost made the exquisite chef-prepared lunches seem bearable.…

Team BluetentJuly 16, 2013