Strategy Archives - Page 16 of 37

Content Digital Advertising SEO | Inbound Marketing Strategy

Tips for Creating a Goal-driven Annual Digital Marketing Plan

Digital marketing should, without a doubt, be part of your overall marketing plan for 2020. However, deciding which digital marketing strategies best match your business goals can be daunting – especially with the new year right around the corner. Answering…

Meghan GregoryDecember 9, 2019

Email Strategy

Bring your email list back to life with engagement segments

With a $44 ROI for every $1 spent, email marketing is a no-brainer. But it shouldn’t be a “set it and forget it” strategy. To have a successful email marketing strategy, it’s important to maintain a healthy email list that…

Team BluetentNovember 15, 2019

Strategy

LiveRez Partner Conference 2019 Roundup

Team Bluetent attended the 2019 LiveRez partner conference. Whether you attended one of our sessions or are following up on some tips, check out our conference roundup below. Google Analytics If you haven’t set up Google Analytics on your…

Team BluetentNovember 5, 2019

Strategy

OCTOBER – Out of the Office

From VRMA International to Team Bluetent's fall party at the Glenwood Adventure Park, we had a healthy mix of work and fun this October. Check out some pictures of Team Bluetent employees and their families! Interested in taking a peek…

Team BluetentOctober 30, 2019

Distribution SEO | Inbound Marketing Strategy

Why Linking Off to a Booking Engine Subdomain is Hurting Your Business

When choosing a booking engine for your website, keep in mind that many of the booking engines available in our industry will be built on a subdomain, meaning that users are taken to a different website to complete their booking.…

Team BluetentOctober 11, 2019

Strategy

Why EVERY Direct Booking Website Needs E-commerce Tracking

Data is instrumental in developing sound digital marketing strategies. That's exactly why every direct booking website needs e-commerce tracking. How many direct bookings your website generates is only part of the picture: it’s about diving into the data to find…

Team BluetentOctober 9, 2019

Strategy

Weaving a Powerful Booking Strategy

During Rezfest 2019, Bluetent's Jinnie Templin led a panel comprised of industry-leading female professionals in the vacation rental industry. Here are a few insider tips shared during the presentation: IMMERSIVE SEARCH EXPERIENCE: Use map view to show potential travelers where…

Team BluetentOctober 2, 2019

Strategy

SEPTEMBER – On The Road

We're on the road this fall! So far we've made pitstops in Hawaii for our breakfast seminar, Gatlinburg and Asheville for lunchtime roadshows, and this week we're in Vegas for Rezfest. Check out a few pictures we snapped along the…

Team BluetentSeptember 20, 2019

Strategy

How a powerful digital ad strategy can help you compete with OTAs

It's likely that larger companies and OTAs have more money and resources to get to the top of Google than your vacation rental business does. But size isn't everything: your digital advertising plan can be successful even if your team…

Team BluetentSeptember 11, 2019

Strategy

Four Steps to Capturing “Real” OTA Guest Emails

Ryan Austin, Bluetent’s Director of Email Marketing, contributed to this post. Airbnb and Booking.com both create unique temporary email addresses for every booking. These temporary addresses allow you to email the customer outside of the message center without exposing the guest’s…

Team BluetentSeptember 11, 2019