Blog - Page 18 of 49

Distribution SEO | Inbound Marketing Strategy

Why Linking Off to a Booking Engine Subdomain is Hurting Your Business

When choosing a booking engine for your website, keep in mind that many of the booking engines available in our industry will be built on a subdomain, meaning that users are taken to a different website to complete their booking.…

Team BluetentOctober 11, 2019

Strategy

Why EVERY Direct Booking Website Needs E-commerce Tracking

Data is instrumental in developing sound digital marketing strategies. That's exactly why every direct booking website needs e-commerce tracking. How many direct bookings your website generates is only part of the picture: it’s about diving into the data to find…

Team BluetentOctober 9, 2019

Strategy

Weaving a Powerful Booking Strategy

During Rezfest 2019, Bluetent's Jinnie Templin led a panel comprised of industry-leading female professionals in the vacation rental industry. Here are a few insider tips shared during the presentation: IMMERSIVE SEARCH EXPERIENCE: Use map view to show potential travelers where…

Team BluetentOctober 2, 2019

Strategy

SEPTEMBER – On The Road

We're on the road this fall! So far we've made pitstops in Hawaii for our breakfast seminar, Gatlinburg and Asheville for lunchtime roadshows, and this week we're in Vegas for Rezfest. Check out a few pictures we snapped along the…

Team BluetentSeptember 20, 2019

Strategy

How a powerful digital ad strategy can help you compete with OTAs

It's likely that larger companies and OTAs have more money and resources to get to the top of Google than your vacation rental business does. But size isn't everything: your digital advertising plan can be successful even if your team…

Team BluetentSeptember 11, 2019

Strategy

Four Steps to Capturing “Real” OTA Guest Emails

Ryan Austin, Bluetent’s Director of Email Marketing, contributed to this post. Airbnb and Booking.com both create unique temporary email addresses for every booking. These temporary addresses allow you to email the customer outside of the message center without exposing the guest’s…

Team BluetentSeptember 11, 2019

Email Strategy

How To Engage Travelers with High Impact Email Marketing

Over time, your vacation rental business has no doubt built a substantial contact list chock full of website visitors and past guests. It's high time to put that list to work with a strategy that sees a $44 ROI for…

Jordan DanielsSeptember 6, 2019

Strategy

REZFUSION PRO’S TOP ADVANCED FEATURES & TOOLS:

Bluetent’s team of experts have developed Rezfusion Pro to elevate your brand and drive performance. Rezfusion Pro is an industry-leading website platform engineered exclusively for professional property management companies like yours. Pro targets your unique audience, guides them through…

Team BluetentSeptember 1, 2019

Strategy

AUGUST – Out of the Office

August was filled with pizza, ice cream happy hours, fresh Bluetent swag, and build days with Habitat for Humanity. Check out a few pics we snapped at our team events during the final days of summer.

Team BluetentAugust 27, 2019

Distribution News Strategy

More “Book Now” buttons online means more revenue

Are you a vacation rental manager who wants to add direct booking to your website – or any website – but doesn’t want to pay the high price of development? Bluetent’s Rezfusion wizards have developed Hub, an easy-to-use, secure booking…

Jordan DanielsAugust 27, 2019