Jordan Daniels, Author at bluetent

The Google Trifecta: 3 ways to leverage the world’s most popular search engine

This article was originally published in the Fall 2020 issue of VRM Intel Magazine. Ned Lucks, Chief Technology Officer at Bluetent, likes to say, “If you’re not on the first page of the internet, you’re not on the internet.” He’s…

Jordan DanielsNovember 18, 2020

Distribution

Enable Booking.com Quality Scores to drive more reservations

In 2019, Booking.com introduced a quality rating system for homes and/or apartments that are listed on their channel. The ratings are similar to the star system that already exists for hotels on Booking.com. Prior to the quality rating system, potential travelers weren’t able…

Jordan DanielsNovember 9, 2020

Content Digital Advertising Email SEO | Inbound Marketing Strategy

Building from the ground up: crafting a successful digital marketing plan

Sorting out all of the elements that make up a successful digital marketing plan can seem pretty overwhelming. To shed some light on this complicated subject, it might help if we compare crafting a digital marketing plan to constructing a real-life structure of bricks and mortar. Understanding the basics:…

Jordan DanielsOctober 28, 2020

Strategy

3 Marketing Strategies to Prepare Your VR Business for the Holidays

The holidays will be here before you know it, and the steps you take now will position your business for success in one of your busiest seasons. Here are three easy strategies to implement prior to the holiday rush. Create relevant holiday content. Make your brand a trusted expert by providing content relevant to travelers during their dreaming and planning stages.…

Jordan DanielsOctober 28, 2020

News

CELEBRATION SAVED: Pagosa Vacation Homes and Bluetent to the Rescue

Our plan was a great one: in celebration of our 50th birthdays, Kate (my best friend for almost 20 years) and I would center a long weekend in Denver around a concert at Red Rocks. When, last February, pre-sale tickets…

Jordan DanielsSeptember 29, 2020

Content COVID-19 Email Strategy

Flexcations: Make the most of 2020’s latest travel trend

You've probably heard the latest trendy term in vacation rental industry: flexcation. With the ability to work and learn remotely, many travelers and their families are opting to combine work and play by traveling when they would normally have to be home – turning their vacations into “flexcations.” This year, with…

Jordan DanielsAugust 25, 2020

Content SEO | Inbound Marketing Strategy Websites

Turn your direct booking website into a revenue-generating powerhouse

If you build it, they will come. That strategy might work in some arenas, but not when it comes to the success of a direct booking website. Your website is an engine for revenue generation and every engine needs fuel:…

Jordan DanielsJuly 29, 2020

Owner Acquisition Strategy

Grow your vacation rental brand using proven owner acquisition strategies

We often talk about how to capture the attention of potential travelers, but what about attracting new owners and adding more properties? Rental inventory is the cornerstone for any vacation rental business – but it sometimes gets left on the…

Jordan DanielsJuly 29, 2020

Email Websites

Better together: Bluetent’s email marketing services and your Rezfusion website

We’ve said it before, but it bears repeating: email marketing yields results. Data shows that for every dollar spent, email delivers a $44 ROI. When your email marketing strategy includes automation and segmentation, you can see even greater increases in…

Jordan DanielsJune 25, 2020

Content COVID-19 Digital Advertising Email SEO | Inbound Marketing

Preparing for the rebound: tips for succeeding in a post-pandemic travel world

Things are looking up! Our data shows an increase in bookings per day and while not every market is fully open yet, it’s only a matter of time. Now more than ever, it’s important to prepare your business for this rebound: learn how to address the new traveler persona. Who is this…

Jordan DanielsMay 21, 2020