Jordan Daniels, Author at bluetent

Content Digital Advertising

A Smarter Way to Leverage Your Digital Advertising Dollars

We hear these questions from vacation rental managers all the time: Can my digital ads really compete against the big guys’ ads? What’s the point of investing money in advertising that’s just going to being swallowed up by Google? How…

Jordan DanielsJuly 23, 2019

Strategy Websites

6 Questions To Ask Yourself About Your Direct-Booking Website

Your website is your best sales tool and the marketing engine for your business. In fact, many vacation rental managers see 60 - 70% of reservations made directly through their website. With that in mind, it’s a no-brainer to make…

Jordan DanielsJuly 9, 2019

Strategy

Vrbo commission pricing

Here at Bluetent, we're committed to providing our Rezfusion Boost™ users and Bluetent Insiders with helpful news and strategy. Here's a quick look into some documentation on two available options for Vrbo pricing. Subscription listings require one annual fee…

Jordan DanielsApril 29, 2019

Distribution Strategy

Bluetent’s Rezfusion Boost™ is the only channel management platform to be named both Preferred Partner of Airbnb and Premier Partner for Booking.com in North America

April 4, 2019 -- Carbondale, CO: Bluetent is pleased to announce that we’re now a Preferred Software Partner of Airbnb and a Premier Connectivity Partner for Booking.com! We’re proud to be the only software to achieve this dual designation –…

Jordan DanielsApril 5, 2019

Websites

Spam prevention – balancing usability and security

If you operate a website with commenting or forms then you are on the front lines on the battle against web spam. At best those spam submissions are a mildly annoying waste of time, at worst they are obscene and…

Jordan DanielsSeptember 12, 2013

Websites

It’s All About Performance

For the 2nd year in a row, I'll be participating in a local mountain bike race here in Aspen, The Power of 4. I've been training all summer to find small gains in performance that add up to something significant by…

Jordan DanielsAugust 24, 2012

SEO | Inbound Marketing

Keeping Meta Descriptions Current (and food safe)

Meta descriptions have not been a significant ranking factor for a while now (nor have keywords), but they remain important for optimizing click through rate (CTR). They are essentially ad copy to encourage people to click on your link in search engine…

Jordan DanielsJuly 28, 2012

SEO | Inbound Marketing

Why Isn’t Google Using My Meta Descriptions?

You've put substantial resources toward optimizing your meta descriptions on your site; you made sure they were relevant, accurate, eye-catching, concise and use the language your customers are using. That's not easy. So why isn't Google using them? Well, you…

Jordan DanielsJuly 28, 2012

Websites

DrupalCon 2012 – Day 2

We began another full day of Drupal immersion with an eloquent keynote from Mozilla CEO Mitchell Baker. Blue Tent has been involved with Drupal so long, we can easily take its open source nature for granted. Its distinguishing features of…

Jordan DanielsMarch 21, 2012