SEO | Inbound Marketing Archives - Page 4 of 7

What Motivates Travelers: Specials or Deals?

With the holidays right around the corner and a busy booking season ahead, you may be strategizing which discounts to run and when. In trying to increase conversions or traffic, an interesting consideration is which terminology converts the highest number…

Team BluetentOctober 17, 2017

Digital Advertising Email SEO | Inbound Marketing Strategy Webinars

[Webinar Recording] Plan Your Digital Strategy for 2017

With 2017 in full swing, now is an excellent time to optimize your business and discover areas for growth. Throughout this interactive webinar, Brynn Flaherty, our Director of Marketing Services, Julia Whipple, our Director of Marketing, and Peter Scott, President of…

Team BluetentJanuary 31, 2017

SEO | Inbound Marketing

What’s New in Search – October 2016

This month in the ever-changing world of Search, we'll look at how the Penguin update became part of Google's core algorithm, and what Google is doing to improve the mobile search experience. Penguin is Now Part of Google’s Core Algorithm…

Brynn FlahertyOctober 27, 2016

SEO | Inbound Marketing Strategy

White Paper: The Case for Great Travel Content

There is a trend most of us in the vacation rental industry are intimately familiar with - which is the fact that OTAs and listing sites (HomeAway, VRBO, AirBnB, TripAdvisor, etc.) have an increasingly stronger presence in organic and paid…

Team BluetentJune 14, 2016

SEO | Inbound Marketing Strategy Websites

Are You Mobile-Friendly? | Google’s Mobile-Friendly Algorithm Boost

To celebrate its first birthday, Google’s Mobile-Friendly Algorithm is about to get a serious boost. Once again, it’s time to seriously consider your website’s mobile friendliness. On April 21, 2015, Google introduced a new ranking signal that helps indicate…

Team BluetentMarch 22, 2016

SEO | Inbound Marketing Strategy Websites

Bluetent Adopts Always On SSL

Security is imperative to the success of every website, especially websites that host private, encrypted data. And at Bluetent, because the security of our client’s data is vital, we consistently update our websites to include the newest, best security protocols.…

Team BluetentJanuary 18, 2016

SEO | Inbound Marketing

Google Local Search: What It Is and Why It’s Important To Vacation Rental Managers

Google’s mission statement is: to organize the world’s information and make it universally accessible and useful. With the rise of mobile, searchers have begun accessing information in a multitude of ways, from different places, on different screens, and for different…

Team BluetentJuly 14, 2015

SEO | Inbound Marketing Strategy

Google My Business: More Important For Travel Than Ever Before

Google Confirms it Will Unverify Local Business Listings After 6 Months of Inactivity When was the last time you logged into your Google My Business page? All too often page managers verify their business listing, add information and a couple…

Team BluetentJuly 14, 2015

SEO | Inbound Marketing Strategy

Why Improving PageSpeed Can Increase Traffic and Conversions

It’s no secret that PageSpeed is a strong ranking factor in many search engines, particularly Google. However, it is still one of the most overlooked SEO tactics, and the results of improved PageSpeed can be huge. When Google released PageSpeed…

Team BluetentJuly 7, 2015

SEO | Inbound Marketing Websites

Mobile Usability is Now More Important Than Ever

At the end of February, Google Webmaster Central revealed an upcoming algorithm update that shook the SEO world. The Google Mobile Friendliness Update, set to start rolling out on April 21, is likely to change the mobile search landscape in a major…

Brynn FlahertyMarch 23, 2015