Strategy Archives - Page 13 of 35

Run a healthy vacation rental business during the coronavirus pandemic

The Novel Coronavirus (COVID-19) is impacting the travel industry around the world. Public health is the top priority as we try to slow the spread of this new virus. As people’s behavior changes drastically in the coming months, vacation rental managers must carefully consider ways to stay the course and keep their businesses healthy. We’re here to help. Over the past…

Brynn FlahertyMarch 15, 2020

Strategy

PARTNER SPOTLIGHT: Rental Guardian

In times of uncertainty such as this, potential travelers are more hesitant to click "book now." An easy way to offer guests peace of mind is through travel insurance. Bluetent's partner spotlight features Rental Guardian, an industry-leading company, offering the…

Team BluetentMarch 14, 2020

Distribution Strategy

Insider Tips: Getting the most out of your channel manager

Are you using Rezfusion Boost™ — Bluetent’s best in class channel management solution — to connect to Airbnb and Booking.com? Interested in getting the most out of the platform and optimizing your listings? Check out these tips for insider success. Log in into…

Team BluetentFebruary 24, 2020

Content Email Strategy

How to Get Potential Travelers to #BookDirect

In an industry that’s constantly changing and becoming more and more competitive, it’s increasingly difficult for vacation rental professionals to get direct bookings. That’s why, in honor of #BookDirectDay, Team Bluetent is sharing insights designed to help your business get…

Jordan DanielsFebruary 4, 2020

Distribution Strategy

How Much Does It Really Cost to Get a Direct Booking?

73% of vacation rental bookings are made through online travel agencies (OTAs). With numbers like that, listing on OTAs is a critical piece to a successful and well-rounded marketing strategy. At first glance, bookings made through OTAs may seem…

Jordan DanielsJanuary 28, 2020

Strategy

The 5 Top Performing Emails of 2019

Last year, Bluetent created and sent more than 50 million emails on behalf of our clients. With numbers like that, our email marketing team has plenty of advice to give on the best emails to send — and with stats…

Team BluetentJanuary 28, 2020

Strategy

2019 Year in Review

2019 has been a banner year for Bluetent! We’re proud to look back at the work our team and our clients have accomplished together. The numbers start with Bluetent adding 28 new rockstar employees to the team. With new perspectives…

Team BluetentDecember 23, 2019

Content Digital Advertising SEO | Inbound Marketing Strategy

Tips for Creating a Goal-driven Annual Digital Marketing Plan

Digital marketing should, without a doubt, be part of your overall marketing plan for 2020. However, deciding which digital marketing strategies best match your business goals can be daunting – especially with the new year right around the corner. Answering…

Jordan DanielsDecember 9, 2019

Email Strategy

Bring your email list back to life with engagement segments

With a $44 ROI for every $1 spent, email marketing is a no-brainer. But it shouldn’t be a “set it and forget it” strategy. To have a successful email marketing strategy, it’s important to maintain a healthy email list that…

Team BluetentNovember 15, 2019

Strategy

LiveRez Partner Conference 2019 Roundup

Team Bluetent attended the 2019 LiveRez partner conference. Whether you attended one of our sessions or are following up on some tips, check out our conference roundup below. Google Analytics If you haven’t set up Google Analytics on your…

Team BluetentNovember 5, 2019