Team Bluetent, Author at bluetent

Three email messages to share with travelers during COVID-19

As companies large and small have responded to the Coronavirus pandemic, consumer email inboxes have flooded with their messaging. It’s been overwhelming: even companies you’ve only interacted with once, maybe even years ago, are in your inbox again with uplifting messages or – worse – sales pitches. After a week or so…

Team BluetentMarch 26, 2020

Strategy

PARTNER SPOTLIGHT: Rental Guardian

In times of uncertainty such as this, potential travelers are more hesitant to click "book now." An easy way to offer guests peace of mind is through travel insurance. Bluetent's partner spotlight features Rental Guardian, an industry-leading company, offering the…

Team BluetentMarch 14, 2020

Distribution Strategy

Insider Tips: Getting the most out of your channel manager

Are you using Rezfusion Boost™ — Bluetent’s best in class channel management solution — to connect to Airbnb and Booking.com? Interested in getting the most out of the platform and optimizing your listings? Check out these tips for insider success. Log in into…

Team BluetentFebruary 24, 2020

Strategy

The 5 Top Performing Emails of 2019

Last year, Bluetent created and sent more than 50 million emails on behalf of our clients. With numbers like that, our email marketing team has plenty of advice to give on the best emails to send — and with stats…

Team BluetentJanuary 28, 2020

Strategy

2019 Year in Review

2019 has been a banner year for Bluetent! We’re proud to look back at the work our team and our clients have accomplished together. The numbers start with Bluetent adding 28 new rockstar employees to the team. With new perspectives…

Team BluetentDecember 23, 2019

Email Strategy

Bring your email list back to life with engagement segments

With a $44 ROI for every $1 spent, email marketing is a no-brainer. But it shouldn’t be a “set it and forget it” strategy. To have a successful email marketing strategy, it’s important to maintain a healthy email list that…

Team BluetentNovember 15, 2019

Strategy

LiveRez Partner Conference 2019 Roundup

Team Bluetent attended the 2019 LiveRez partner conference. Whether you attended one of our sessions or are following up on some tips, check out our conference roundup below. Google Analytics If you haven’t set up Google Analytics on your…

Team BluetentNovember 5, 2019

Strategy

OCTOBER – Out of the Office

From VRMA International to Team Bluetent's fall party at the Glenwood Adventure Park, we had a healthy mix of work and fun this October. Check out some pictures of Team Bluetent employees and their families! Interested in taking a peek…

Team BluetentOctober 30, 2019

Distribution SEO | Inbound Marketing Strategy

Why Linking Off to a Booking Engine Subdomain is Hurting Your Business

When choosing a booking engine for your website, keep in mind that many of the booking engines available in our industry will be built on a subdomain, meaning that users are taken to a different website to complete their booking.…

Team BluetentOctober 11, 2019

Strategy

Why EVERY Direct Booking Website Needs E-commerce Tracking

Data is instrumental in developing sound digital marketing strategies. That's exactly why every direct booking website needs e-commerce tracking. How many direct bookings your website generates is only part of the picture: it’s about diving into the data to find…

Team BluetentOctober 9, 2019