Bluetent Blog - bluetent

Marketing to Vacation Rental Investment Homeowners

Marketing to investment homeowners in the vacation rental industry is a critical aspect of success for property management companies and vacation rental platforms. With the vacation rental industry experiencing rapid growth in recent years, it is essential to stand out…

Jordan DanielsApril 4, 2023

Leveraging Streamline features to optimize your direct booking website

Strategy

Leveraging Streamline for best practices on your direct booking website

Team Bluetent joined forces with our partners at Streamline for a deep dive into their robust property management system to help answer one of the most important questions for property managers in the vacation rental industry - Is your direct…

Jordan DanielsMarch 28, 2023

Content Strategy

How to turn your past guests into your influencers

Authenticity matters! Authenticity is what makes your brand stand out to potential travelers. By turning past guests into online influencers, you can enlist important cheerleaders and raving fans for your brand and listings. 95 percent of travelers read online…

Jordan DanielsMarch 21, 2023

Distribution

Airbnb Content Rules

Our RezFusion Boost team wants to make you aware of some rules that Airbnb has set that can affect your listings. Airbnb has begun strict enforcement of its rules for listing content. Not adhering to the rules does not necessarily…

Jordan DanielsMarch 17, 2023

Owner Acquisition Strategy

3 Easy Homeowner Acquisition Steps in a Competitive Vacation Rental Market + Webinar Recording

Once upon a time, it might have been as simple as leaving flyers for homeowners to stumble upon the next time they came home but in today’s market, acquiring new homeowners requires standing apart from the competition. Competition from OTAs…

Jordan DanielsFebruary 27, 2023

Distribution

Airbnb’s Special Offers Feature

Adding the Special Offers Feature to your Airbnb listings! We often get questions about Airbnb’s “Special Offers” feature. Special offers can be a terrific way to drive faster bookings. This feature can also suggest trip details that are more…

Jordan DanielsFebruary 14, 2023

Distribution

Travel Trends for Spring and Summer 2023

Spring and Summer Travel Trends from our friends at HomeToGo Based on the number of travelers searching for vacation rentals in the spring and summer, our friends at HomeToGo have compiled a list of travel trends that reveal how…

Jordan DanielsFebruary 14, 2023

Email Strategy Websites

Leverage 2023 #BookDirect Day to build your direct-booking revenue

So, what is #BookDirect Day? #BookDirect Day is an online initiative created to educate vacation rental guests about the benefits of booking direct as opposed to using an online travel agency (OTA). Every year, on the first Wednesday in February,…

Jordan DanielsJanuary 20, 2023

Email

Boosting your email marketing with the Bluetent Team

Effectively using email marketing for your vacation rental brand Email marketing is the act of sending a message to a single person or a group of people using email. This form of messaging encompasses advertisements, consumer notifications, owner notifications and…

Jordan DanielsJanuary 18, 2023

Digital Advertising Strategy Webinars

2023 Marketing Plan

Your 2023 Vacation Rental Marketing Plan Do you need a marketing plan for 2023? Do you have marketing and growth goals that you identified but need support to achieve them? In the travel industry, having a successful vacation…

Jordan DanielsJanuary 18, 2023

Distribution

Tips for great listings on VRBO

Listing tips from VRBO Listing your vacation rental on VRBO can be highly beneficial if done correctly. With the right strategies and tips, you can maximize your ROI, increase bookings and improve performance. This article will discuss some of the…

Jordan DanielsJanuary 17, 2023

Distribution

Booking Failure in RezFusion Boost

One of the most important aspects and motivators of the property management business is your bookings! We encourage you to check your Bookings Report frequently (daily if you have a lot of bookings or at least 2 - 3x…

Jordan DanielsNovember 28, 2022

Distribution

Publish and Unpublishing Listings in RezFusion Boost

Congratulations! You’ve added additional homes to your portfolio and you’re ready to start listing them on the OTAs through your Boost account. Now what? Perfect your settings - First, you’ll want to confirm that all your settings and content…

Jordan DanielsNovember 8, 2022

News Strategy Team

Giving Tuesday with Bluetent

Giving Tuesday with Bluetent National Giving Day is Tuesday, November 29, 2022. This month we will be highlighting our Bluetent team members and how they give back to their communities!

Jordan DanielsNovember 2, 2022

Distribution

Bump your bookings

Increase your bookings by 22% on average: Add a mobile rate to convert more customers. Travel is up for fall and winter – in some places, back to pre-pandemic levels. What’s different is how people book their accommodations?…

Jordan DanielsNovember 2, 2022

Distribution

Top Amenities Recommendations by Airbnb

When shopping for the next vacation property - many travelers use filters to help narrow down the results to the perfect property that will meet with needs and wants. Thoughtfully outfitting your property with the most desired amenities help increase…

Jordan DanielsNovember 1, 2022

News SEO | Inbound Marketing Websites

Google Analytics 4 and what it means for your website

Why now? The sooner you start collecting data in GA4, the better year over year reporting you’ll be able to do in the future. The Bluetent Team has been working diligently behind the scenes to update our web platforms so that…

Jordan DanielsOctober 28, 2022

Content Digital Advertising Email Owner Acquisition Strategy Websites

4 Marketing Tips for Vacation Rental Managers

Jordan DanielsOctober 24, 2022

Distribution

Preparing your listings for the holiday season

Now is the time to prep and refresh your listings so you are ready to go! Availability – First and foremost, make sure your calendars are up to date. Accurate and up-to-date calendars showing maximum availability are key factors in…

Jordan DanielsOctober 10, 2022

Distribution Email News Strategy Team Websites

Post Hurricane – How can we support you?

To Our Valued Clients, With the devastation of Hurricane Ian that has impacted so many of our Insiders, your Bluetent Team is here to support you in any way we can. You are all top of mind and in our…

Jordan DanielsOctober 5, 2022

HomeToGo, the marketplace with the world's largest selection of vacation rentals, explores how U.S. travelers are planning their fall and winter getaways in 2022/2023

Distribution News Strategy

HomeToGo Fall 2022 and Winter 2023 Travel Trend Forecast

Travel is up in the US for fall and winter: 80% of US travelers that were surveyed have overnight travel plans within the next six months. Destinations with scenic fall foliage are seeing the most demand: Fall and winter travelers…

Jordan DanielsOctober 4, 2022

Email Strategy Websites

Making It Pop: The Do’s and Don’ts of Using Pop-Ups

Whether you love them or hate them, the fact remains that pop-ups work. Simply put, pop-ups drive bookings: they have an average booking conversion rate of 3.1%. Three percent more bookings can be a game changer for your business! Follow…

Jordan DanielsOctober 1, 2022

Strategy Websites

5 must-haves for your direct booking website

Lookers to Bookers Ready to dive in? PCI-compliant pages and added security on your checkout page are no-brainers. But what about also offering financing options at check-out? By offering affordable payment plans, you can give your guests the peace of mind to click “book now” — knowing they can pay off that dream vacation over time. Research…

Jordan DanielsSeptember 26, 2022

Email Strategy Websites

Bluetent’s Enhanced Sharing Feature booked $1M in revenue for a Bluetent client

Bluetent's Enhanced Sharing Feature booked $1M in revenue for a Bluetent client Are you interested in ways to make your website work harder for you? Would you like to effortlessly generate more revenue? Bluetent's Enhanced Sharing Features allow travelers…

Jordan DanielsSeptember 22, 2022

Get the Most Out of Your PMS for Your Direct Booking Website

Creating a Fanbase in the Hospitality Industry with Tom Goodwin

How to avoid three common email automation mistakes

Marketing to Vacation Rental Investment Homeowners

Marketing to Vacation Rental Investment Homeowners

Leveraging Streamline for best practices on your direct booking website

Airbnb Content Rules

3 Easy Homeowner Acquisition Steps in a Competitive Vacation Rental Market + Webinar Recording

Airbnb’s Special Offers Feature

Travel Trends for Spring and Summer 2023

Boosting your email marketing with the Bluetent Team

2023 Marketing Plan

Tips for great listings on VRBO

Booking Failure in RezFusion Boost

Publish and Unpublishing Listings in RezFusion Boost

Giving Tuesday with Bluetent

Bump your bookings

Top Amenities Recommendations by Airbnb

Google Analytics 4 and what it means for your website

Preparing your listings for the holiday season

HomeToGo Fall 2022 and Winter 2023 Travel Trend Forecast

Making It Pop: The Do’s and Don’ts of Using Pop-Ups

5 must-haves for your direct booking website

Bluetent’s Enhanced Sharing Feature booked $1M in revenue for a Bluetent client

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