Bluetent Blog - bluetent

Strategy

Payments by Booking.com – Free through 2024!

If you distribute your properties to Booking.com and are not currently utilizing Payments by Booking.com, here are a few benefits you may want to consider: A sample group who joined Payments by Booking.com saw on average a decrease in cancellations…

Lisa RolandFebruary 28, 2024

Strategy

Boost announces New Partner Network Connection

Boost has GREAT NEWS to share! We have several clients fully implemented and open for bookings on both Homes & Villas by Marriott Bonvoy and Hopper! What’s new? Partner Network is now available for Boost users, connecting via Streamline,…

Lisa RolandFebruary 13, 2024

Strategy Webinars

Navigating the Impact of Vacation Rental Market Data on Your 2024 Business Objectives

In the backdrop of challenging conditions in 2023, the vacation rental market faced various hurdles, including economic shifts, surplus inventory, and reduced demand. Our dedicated team of vacation rental market analysts has collaborated to deliver an extensive recap of the…

Bluetent PartnerJanuary 24, 2024

Strategy

Refresh your Listings!

Listing Refresh! The start of a new year is the perfect time to review and refesh your listings to make sure they're up to date and ready to attract travelers! Make sure you have new photos to show off any…

Lisa RolandJanuary 8, 2024

Content Strategy

Start Building Your Vacation Rental Brand with Alex Husner, Chief Marketing Officer at Casago

Start Building Your Vacation Rental Brand with Alex Husner, Chief Marketing Officer at Casago In this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Alex Husner, Chief Marketing Officer at Casago, one of the…

Bluetent PartnerJuly 25, 2023

Digital Advertising Email SEO | Inbound Marketing Strategy Webinars Websites

[Webinar Recording] Discover the real impact of digital marketing

How to unlock the full power of digital marketing increase your revenue Many property managers underestimate the power digital marketing can have on their revenue streams. Boosting your brands’ visibility can help your business earn the recognition and guest…

Jordan DanielsJune 28, 2023

Strategy

Sustaining Relationships in the Vacation Rental Business with Claire Reiswerg

In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Claire Reiswerg, Co-Owner and Broker of Sand ‘N Sea Properties. Join them as they delve into the importance of relationships in this industry.…

Jordan DanielsJune 28, 2023

Family and kids standing in front of mountain

Email SEO | Inbound Marketing Strategy Webinars Websites

Boost revenue through effective email marketing

How to find hidden revenue through rental insurance upsell and email marketing tips Email marketing is one of the most misunderstood yet highly effective marketing tactics property managers can use to communicate with their audience. With email campaign tools,…

Bluetent PartnerJune 27, 2023

Email Strategy Webinars

3 Ways Rental Insurance Will Positively Impact Your Business

3 Ways Rental and Travel Protection Programs Will Positively Impact Your Business As a vacation rental business owner or manager, finding ways to enhance guest experiences, protect your properties, and increase profits is essential. In this blog post, we'll…

Bluetent PartnerJune 16, 2023

Content Strategy Webinars Websites

Get the Most Out of Your PMS for Your Direct Booking Website

Our industry partners at Streamline joined us for a recent webinar where we discuss how to leverage your property management software (PMS) system for best practices on your direct booking website. This conversation opened the door to encouraging our vacation…

Team BluetentApril 27, 2023

Content Strategy

Creating a Fanbase in the Hospitality Industry with Tom Goodwin

Hospitality Industry How-To Tom Goodwin is CEO of Mountain Laurel Chalets, a family-owned cabin rental company with a 50-year legacy in the hospitality industry. He joins Lynell Gordon on the latest episode of How We Grow: The Vacation Rental Show…

Team BluetentApril 27, 2023

email automation tips for vacation rental managers

Email Strategy

How to avoid three common email automation mistakes

Why sending the wrong message could be costing you bookings Email automation makes life in the vacation rental industry easier. Smart property managers know that scheduling emails to upcoming guests frees up their time to run their business.…

Jordan DanielsApril 25, 2023

Owner Acquisition Strategy Webinars

Marketing to Vacation Rental Investment Homeowners

Marketing to investment homeowners in the vacation rental industry is a critical aspect of success for property management companies and vacation rental platforms. With the vacation rental industry experiencing rapid growth in recent years, it is essential to stand out…

Jordan DanielsApril 4, 2023

Leveraging Streamline features to optimize your direct booking website

Strategy

Leveraging Streamline for best practices on your direct booking website

Team Bluetent joined forces with our partners at Streamline for a deep dive into their robust property management system to help answer one of the most important questions for property managers in the vacation rental industry - Is your direct…

Jordan DanielsMarch 28, 2023

Content Strategy

How to turn your past guests into your influencers

Authenticity matters! Authenticity is what makes your brand stand out to potential travelers. By turning past guests into online influencers, you can enlist important cheerleaders and raving fans for your brand and listings. 95 percent of travelers read online…

Jordan DanielsMarch 21, 2023

Distribution

Airbnb Content Rules

Our RezFusion Boost team wants to make you aware of some rules that Airbnb has set that can affect your listings. Airbnb has begun strict enforcement of its rules for listing content. Not adhering to the rules does not necessarily…

Jordan DanielsMarch 17, 2023

Owner Acquisition Strategy

3 Easy Homeowner Acquisition Steps in a Competitive Vacation Rental Market + Webinar Recording

Once upon a time, it might have been as simple as leaving flyers for homeowners to stumble upon the next time they came home but in today’s market, acquiring new homeowners requires standing apart from the competition. Competition from OTAs…

Jordan DanielsFebruary 27, 2023

Distribution

Airbnb’s Special Offers Feature

Adding the Special Offers Feature to your Airbnb listings! We often get questions about Airbnb’s “Special Offers” feature. Special offers can be a terrific way to drive faster bookings. This feature can also suggest trip details that are more…

Jordan DanielsFebruary 14, 2023

Distribution

Travel Trends for Spring and Summer 2023

Spring and Summer Travel Trends from our friends at HomeToGo Based on the number of travelers searching for vacation rentals in the spring and summer, our friends at HomeToGo have compiled a list of travel trends that reveal how…

Jordan DanielsFebruary 14, 2023

Email Strategy Websites

Leverage 2023 #BookDirect Day to build your direct-booking revenue

So, what is #BookDirect Day? #BookDirect Day is an online initiative created to educate vacation rental guests about the benefits of booking direct as opposed to using an online travel agency (OTA). Every year, on the first Wednesday in February,…

Jordan DanielsJanuary 20, 2023

Email

Boosting your email marketing with the Bluetent Team

Effectively using email marketing for your vacation rental brand Email marketing is the act of sending a message to a single person or a group of people using email. This form of messaging encompasses advertisements, consumer notifications, owner notifications and…

Jordan DanielsJanuary 18, 2023

Digital Advertising Strategy Webinars

2023 Marketing Plan

Your 2023 Vacation Rental Marketing Plan Do you need a marketing plan for 2023? Do you have marketing and growth goals that you identified but need support to achieve them? In the travel industry, having a successful vacation…

Jordan DanielsJanuary 18, 2023

Distribution

Tips for great listings on VRBO

Listing tips from VRBO Listing your vacation rental on VRBO can be highly beneficial if done correctly. With the right strategies and tips, you can maximize your ROI, increase bookings and improve performance. This article will discuss some of the…

Jordan DanielsJanuary 17, 2023

Distribution

Booking Failure in RezFusion Boost

One of the most important aspects and motivators of the property management business is your bookings! We encourage you to check your Bookings Report frequently (daily if you have a lot of bookings or at least 2 - 3x…

Jordan DanielsNovember 28, 2022

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