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Strategy

How AI is Reshaping STR Marketing

AI is everywhere in vacation rental marketing right now. Most conversations focus on faster content creation, automated copy, or quick subject lines. But the real opportunity is much bigger. At Bluetent, AI is helping vacation rental marketing teams uncover insights…

Team BluetentMay 21, 2026

SEO | Inbound Marketing Strategy

Why “Set It and Forget It” Can’t Be Applied to Your SEO Strategy

A strong SEO strategy can drive direct bookings, but if your strategy isn’t constantly evolving, it’s falling behind. Search engines change constantly. User behavior changes constantly. And now, AI‑powered search is changing how travelers find and trust brands in search…

Team BluetentApril 21, 2026

Strategy Webinars

Webinar Recap: Why Traffic Alone Isn’t Enough to Drive Direct Bookings

Driving more traffic isn’t the same as driving more bookings. That was the core message of The Perfect Trifecta for Short‑Term Rental Success, a webinar led by Robyn Scott (Bluetent), Chris Walker (Direct Booking Tools), and Jason Gann (RevMax).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 The…

Team BluetentApril 8, 2026

Strategy

Q2 Direct Bookings Strategy Guide

With increased supply, more price-sensitive travelers, and rising expectations around the booking experience, operators must shift from passive marketing to intentional, performance-driven strategy. If your website traffic is steady but direct bookings aren’t growing, you’re not alone—and it’s rarely…

Team BluetentApril 2, 2026

Mark Lumpkin, host of the Vacation Rental Show

Strategy

Building Niche Short-Term Rentals That Actually Drive Revenue

The short-term rental market isn’t what it was in 2021 or 2022. Revenue compression, increased competition, and shifting guest expectations have forced operators to rethink what actually drives bookings. According to Mark Lumpkin, Sales Director at STR Cribs and…

Team BluetentMarch 20, 2026

Strategy

Scaling Paid Search in Competitive Coastal Markets: How Destination Vacation HHI Drove $2.99M in PPC Revenue

Standing out in search is not optional. It’s the foundation for getting ahead of the competition and ending relying on OTAs to fill your calendar, especially in highly competitive destinations. As more property managers invest in digital advertising, the cost…

Team BluetentMarch 17, 2026

Strategy

How Bluetent’s Short-Term Rental Marketing Software Powers Long-Term SEO Success

In today’s short-term rental market, visibility is everything. Travelers start their journey with a search, and if your brand isn’t showing up when and where it matters, you’re handing bookings to competitors. That’s why SEO has become one of…

Team BluetentMarch 9, 2026

March Marketing Strategies for Vacation Rental Direct Bookings

Strategy

March Momentum: Turn Spring Travel Into Direct Booking Growth

As we move into March, there’s a noticeable shift in the vacation rental industry. Guests are planning spring break trips. Snowbirds are extending stays. Summer travelers are beginning their early research. For property managers, this is more than just…

Team BluetentMarch 9, 2026

Bluetent What PMC's are doing differently in 2026

Strategy

Vacation Data Webinar Replay: What Top PMCs Are Doing Differently in 2026

In 2026, it's clear that the performance gap in the vacation rental industry is widening. While some property managers are waiting for conditions to “go back to normal,” others have already adapted. And they’re pulling ahead. In this Vacation…

Team BluetentFebruary 16, 2026

Strategy

Clicks, Care, and Connection: Building Brand Impressions That Stick

In the short-term rental industry, strong branding can’t just be simple. It shows up in your website, emails, social media, and in the intentional moments you create during and after a guest’s stay. Steve Zimmerman, President of Beach House…

Team BluetentFebruary 6, 2026

Email Strategy

From Clicks to Check-In: How Your Automated Email Marketing Can Build Guest Confidence

Top property managers know that when a potential guest makes that first search, they need to be on their A-game to attract and convert interest into bookings and repeat guests. That first search moment is critical. It is where curiosity…

Team BluetentJanuary 21, 2026

Strategy

Short-Term Rental Marketing Strategy for 2026: Key Insights for Property Managers

As the short-term rental industry enters 2026, property managers face a more complex, and more competitive, digital landscape than ever before. AI-driven discovery, shifting search behavior, privacy changes, and rising OTA costs are forcing PMCs to rethink how they attract,…

Team BluetentJanuary 2, 2026

Strategy

Black Friday Results Are In: How Bluetent Clients Generated Over $2.5M in Bookings This Holiday Season

Black Friday continues to be one of the most influential booking windows for short-term rental managers — and in 2025, Bluetent clients delivered exceptional results. With coordinated strategy, refined promotional execution, and hands-on support from a dedicated Bluetent Strategic…

Team BluetentDecember 12, 2025

Content Email Strategy

How Email Marketing + Revenue Data Work Together to Maximize Bookings & Fill Your Gaps

In the competitive short-term rental industry, managers can’t afford to leave revenue on the table. With fluctuating demand, seasonal swings, and traveler unpredictability, booking gaps happen—even for the most optimized portfolios. But here’s the power move: your email marketing…

Team BluetentDecember 2, 2025

Bluetent marketing and RevMax Revenue data

Strategy Webinars

Why Revenue Management and Marketing Are the STR Industry’s Most Powerful Partnership

In the short-term rental industry, revenue management and marketing have traditionally operated in parallel, each essential, each valuable, yet rarely connected in a way that truly maximizes performance. But the game has changed. Today’s most successful property managers are…

Team BluetentNovember 19, 2025

Strategy

Digital Marketing: The Competitive Edge for Short-Term Rental Managers

In today’s digital world, success in the short-term rental industry doesn’t just depend on beautiful properties; it depends on visibility, storytelling, and strategy. With millions of travelers searching online every day, having a strong digital-marketing presence is no longer optional;…

Team BluetentNovember 6, 2025

Strategy

From Cocktails to Connections — Vegas, You Delivered!

From the energy of the expo floor to the incredible conversations shared at our Hub Session: The Perfect Pour – Mixing the Ideal Tech Stack Recipe, VRMA 25 Las Vegas was a celebration of creativity, strategy, and collaboration in the…

Team BluetentOctober 22, 2025

Digital Advertising Strategy

Small-Scale Stories to Enterprise Automation

The vacation rental industry stands at a fascinating crossroads where handwritten welcome notes coexist with AI-powered email segmentation, and local coffee shop partnerships evolve into sophisticated homeowner acquisition campaigns. This transformation from boutique hospitality to enterprise-scale operations requires fundamental shifts…

Team BluetentSeptember 29, 2025

Strategy Webinars

Storm-Proof Your Bookings

In the vacation rental industry, unpredictable events can quickly derail even the best-laid plans. From storms and natural disasters to last-minute cancellations, property managers face more pressure than ever to protect their revenue while keeping guests happy. The real challenge…

Team BluetentSeptember 15, 2025

Bluetent Top Five Marketing Mistakes for STR's

Strategy

The Top 5 Marketing Mistakes Short-Term Rental Managers Are Making (and How to Fix Them)

A stunning property and a five-star guest experience aren't enough in today's competitive short-term rental landscape. If your marketing strategy isn't dialed in, you're likely leaving bookings and revenue on the table. At Bluetent, we help vacation rental managers grow…

Team BluetentAugust 13, 2025

Bluetent Rise and Shine blog header image

Strategy

STR Management Insights: Key Strategies from California and Whistler Rise and Shine Events

What happens when passionate short-term rental owners gather over coffee to share their biggest wins and challenges? Magic, honestly. That's precisely what we experienced at our Rise and Shine Breakfast Series in Palm Springs, San Diego, and Whistler, British Columbia.…

Team BluetentJune 20, 2025

Bluetent Key Market Trends for Vacation Rental Managers 2025 image

News Strategy

Key Market Trends Vacation Rental Managers Should Monitor in 2025

As 2025 unfolds, the Bluetent and Inhabit teams have been on the move—connecting with short-term rental professionals across the country through Rise and Shine Seminars and major industry conferences. From Florida to Hawaii and everywhere in between, these gatherings have…

Team BluetentMay 8, 2025

SEO | Inbound Marketing Strategy

What the New Google Core Update Means for Vacation Rental Owners — And How Bluetent Keeps You Ahead

Google’s Latest SEO Core Update: What Vacation Rental Owners Need to Know If you’ve noticed a recent shift in your vacation rental website traffic, you’re not alone. Google’s latest SEO core algorithm update, rolled out this spring, is shaking things…

Team BluetentMay 8, 2025

Strategy Webinars

The Vacationers’ Journey: Guest Lifecycle Optimization

Vacation rental success isn’t just about bookings—it’s about creating an experience that makes guests return for more! In The Vacationers' Journey: Guest Lifecycle Optimization, Grace Souter and Robyn Scott shared expert insights on optimizing each phase of the guest experience…

Team BluetentMarch 21, 2025

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